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SANTA ANITA TO OPEN FOR 76TH SEASON ON DEC. 26, GREAT RACE PLACE TO OFFER PROMOTIONS THROUGHOUT 17-WEEK MEET, BILLBOARD, T.V. EXPOSURE INCREASED
ARCADIA, Calif. (Dec. 13, 2012)—On the heels of one of its most successful Breeders’ Cups ever this past November, Santa Anita Park is now readying for its 76th winter/spring meeting on Wednesday, Dec. 26, and will be offering fans a litany of promotions throughout its 17-week stand which runs through April 21.
Fans attending on opening day will receive Santa Anita’s traditional wall calendar, which this season will focus on the future, featuring graded stakes winning fillies and mares along with their most recently arrived progeny. The calendar is free with paid admission.
The Great Race Place, which utilized 20 traditional billboards throughout L.A. and Orange counties a year ago, will increase its exposure via both signage and television advertising for the 2012/’13 season.
“This season, we’re focusing our efforts on the areas that have proven to be effective,” said Santa Anita President George Haines. “We have increased our television advertising plan which will concentrate primarily on local cable outlets in Santa Anita’s target market. We are also renewing our exposure through the billboard advertising that had a very positive response last year.”
In addition to receiving the opening day calendar; fans attending on-track will also be offered a $400,000 guaranteed pool in the Late Pick 4, and an opportunity to enter a Fascinators and Fedoras Hat Contest, presented by Westfield Santa Anita.
First post time on opening day is 12 noon. Santa Anita will be dark on Thursday, Dec. 27. Beginning Friday, Dec. 28, through Tuesday, Jan. 1, first post time will be at 12:30 p.m. Thereafter, Santa Anita will run on a Thursday through Sunday schedule, with first post time at 1 p.m. on weekdays and 12:30 p.m. on weekends.
Santa Anita will stage its annual Sunshine Millions Day on Saturday, Jan. 26, featuring a total of six stakes, including the Grade II, $250,000 Santa Monica Stakes and the Grade III Santa Ysabel Stakes.
Sunshine Millions Day will also offer fans an all-new Santa Anita Beach Hat, free with paid admission, and Santa Anita will also be hosting selected Food Trucks in the Infield, along with live music and a host of California craft beers.
Santa Anita will offer $2 beers, hot dogs and sodas on New Year’s Eve Day, Monday, Dec. 31 and will offer all Thoroughbreds Club members a beautiful stainless steel commuter coffee mug, free of charge.
Santa Anita’s popular Showvivor Online Contest will return Friday, Jan. 4, and offers fans a $5,000 prize pool. Showvivor is free to enter and requires participants to pick one horse every race day that must finish no worse than third. Contest information is available at www.santaanita.com.
Santa Anita will also offer free General Admission to current military personnel and to those 62 years of age and over every Thursday throughout the meet. Valid identification is required.
For more information on Santa Anita’s opening day and meet-long promotions, call (626) 574-RACE, or visit www.santaanita.com.
SANTA ANITA EVENTS SCHEDULE 2012-2013 WINTER SPRING SEASON
Wednesday, December 26--Opening Day Calendar Giveaway, Fascinator & Fedora Hat Contest, Guaranteed $400,000 Late Pick 4, and Family Fun Days in the Infield.
Monday, Dec. 31—New Year’s Eve, $2 Draft Beers, Hot Dogs & Sodas
Tuesday, Jan. 1—New Year’s Day, Commuter Coffee Mug, free to all Thoroughbreds members.
Monday, Jan. 21—Martin Luther King, Jr. Day, Heavyweight, hooded sweatshirt, free to all Thoroughbreds members who scan their cards at Santa Anita on Opening Day, New Year’s Day and M.L.K. Day.
Saturday, Jan. 26—Sunshine Millions Day, All-Track Giveaway—Beach Hat Promotion. Infield KROQ Concert with Craft & Microbrew Beers, and selected Food Trucks, as well as Family Fun Days.
Saturday, Feb. 2—Strub Stakes Day.
Sunday, Feb. 3—Super Bowl Sunday, One Dollar General Admission, available to Thoroughbreds Club members.
Monday, Feb. 18—Presidents’ Day, All-Track Giveaway, Umbrella Promotion.
Saturday, March 5—Big ’Cap Day, All Track Giveaway, Drawstring Tote Bag Promotion, Infield KROQ Concert with Kraft & Microbrew Beers and selected Food Trucks, as well as Family Fun Days.
Saturday, March 16—Infield Barbeque Event.
Sunday, March 17—St. Patrick’s Day, St. Pat’s $1 million Pitch.
Saturday, March 23—Tokyo City Cup.
Sunday, March 24—Cal Rod’s sixth annual Santa Anita Infield Car Show, Uncorked Wine Event in Paddock Gardens.
Sunday, March 31,--Easter Sunday.
Saturday, April 6—Santa Anita Derby Day, Infield KROQ Concert with Kraft & Microbrew Beers and selected Food Trucks. Infield Family Fun Days and Santa Anita Derby T-Shirt giveaway.
Saturday, April 20—Fan Appreciation Day.
Sunday, April 21—Closing Day.
Seniors, 62 and over, Veterans & Active Military, will receive FREE General Admission.
SATURDAYS & SUNDAYS:
$40.00 Handicapping Contest—Information available at Thoroughbreds Center, Main Floor.
INFIELD FAMILY FUN DAYS
Pony Rides, Face Painters, Inflatable Jumpers, Carnival Games and more available during the months of March and April.
JIM QUINN HANDICAPPING SEMINARS
Conducted each Sunday, weather permitting, in the East Paddock Gardens.