LOS ANGELES (Oct. 18, 2012) – In celebration of the Breeders’ Cup World Championships’ return to Southern California, Los Angeles Mayor Villaraigosa, along with Breeders’ Cup officials, California Horse Racing Board Chairman Keith Brackpool and Hall of Fame jockey Mike Smith, will unveil a 3D painting at a press conference at LA Live on Thursday, October 25. The interactive, 3D art installation, “BCin3D,” will be on display at LA Live through Thursday, November 1, when it will be moved to Santa Anita Park for the World Championships, November 2-3.

The Breeders’ Cup commissioned world-renowned artist, and inventor of 3D street art, Kurt Wenner, to create the painting that depicts a scene from Santa Anita Park. The painting will be staffed throughout the week with Breeders’ Cup brand ambassadors, encouraging fans to “step into” the painting.

The press conference will take place at 1 p.m. PT on October 25 and will serve as the official welcoming of the Breeders’ Cup back to Los Angeles, kicking off festivities surrounding the 29th running of the World Championships.

The Breeders’ Cup, Thoroughbred racing’s most prestigious global event, consists of 15 races with purses and awards totaling more than $25 million.

Media note: Three-dimensional art displays are best experienced live and best photographed using a fish eye lens. Media interested in experiencing the 3D art installation in person or receiving video or still photography of the exhibit should contact Jenna Browning at (413) 977-9146 (cell) or jbrowning@ctpboston.com.

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2012 Breeders’ Cup World Championships, consisting of 15 races and purses totaling more than $25 million will be held Nov. 2-3 at Santa Anita Park in Arcadia, Calif., and will be televised live by NBC. The $5 million Breeders’ Cup Classic will be shown live and in primetime on NBC from 8-9 p.m. ET. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.

Contacts: Jim Gluckson, Breeders’ Cup, 212-230-9512, jgluckson@breederscup.com

Jenna Browning, Conover Tuttle Pace, 413-977-9146 (cell), jbrowning@ctpboston.com

Joanna Cichocki, PMK*BNC, 310-854-4800, joanna.cichocki@pmkbnc.com