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626 NIGHT MARKET ATTRACTS 40,000 OVER WEEKEND, SANTA ANITA LOOKS FORWARD TO FUTURE EVENTS AS IT CONTINUES TO REACH OUT TO LOCAL ASIAN COMMUNITY
ARCADIA, Calif. (Oct. 24, 2012)—More than 40,000 people, primarily Asian-American families, attended the 626 Night Market in Santa Anita’s Infield area over the weekend, making the two-day event a rousing success, as The Great Race Place intensifies its efforts to expand its fan-base by reaching out to the local Asian community.
More than 80 food vendors and 70 retail vendors set up shop in the Infield and greeted visitors on Saturday from 3 p.m. to 1 a.m. and on Sunday from 3 p.m. to 11 p.m.
“The response on both days was overwhelming,” said Santa Anita CEO Mark Verge. “This was our first time ever hosting the 626 Night Market and while our expectations were high, we were blown away by the response. This is a great fit for Santa Anita and it provides us with a mechanism to connect with our neighbors and share with them two great days of racing and endless family activities.
“We are so excited to be able to showcase our park to the local community and we look forward to hosting many more 626 Night Markets. This is definitely something we can build upon and expand.”
The 626 Night Market is home to a wide array of local Asian businesses and young entrepreneurs who promote their businesses, products and services. Live DJs, performance artists, new cars and family-themed games were all on display in Santa Anita’s Infield over the weekend.
“We want to thank Santa Anita and the City of Arcadia for allowing us to stage this event and for making us feel at home,” said 626 Night Market organizer Jonny Hwang. “We had two events this past summer in Pasadena and based upon that, we knew we would have a lot of people participating here at Santa Anita. The accommodations couldn’t have been any better and we heard from so many people that they love coming here to the track.
“We think the 626 Night Market at Santa Anita is a perfect fit for all of us and we believe the event is going to have a great future here.”
For more information regarding vendor participation or future events, visit www.626nightmarket.com.
Santa Anita’s current Autumn Meet will run on a Thursday through Sunday basis through Nov. 4. The two-day Breeders’ Cup World Championships will be held at Santa Anita on Nov. 2 and 3. For additional information, visit www.santaanita.com, or call (626) 574-RACE.