Fans in attendance that register at the track will share part ownership of Classic qualifier
Arcadia, CA (Sept. 26, 2011)—Building on 2011 record levels of consumer awareness for its flagship asset, the $5 million Breeders’ Cup Classic, the Breeders’ Cup has launched a racetrack-focused consumer promotion encouraging fans to “own” a share of the winners of Breeders’ Cup Classic Challenge races.

All fans in attendance of the Goodwood Stakes will get a “chance to own a champion” via the Breeders’ Cup Classic Ownership Challenge, Fans attending the Goodwood Stakes can enter by registering at the Breeders’ Cup Classic Ownership Challenge booth onsite at Santa Anita Park to become virtual owners of the winner of the race. The Ownership Challenge has been held at four previous tracks during the Classic Division Challenge races - Hollywood Gold Cup at Hollywood Park, the Resorts Haskell at Monmouth Park, Whitney Handicap at Saratoga and TVG Pacific Classic at Del Mar. If one of the horses from a Classic race goes on to win the Breeders’ Cup Classic, its virtual ownership syndicate will share in a $250,000 cash prize.

To date over 8,000 fans total have become respective owners to the four Classic qualifying horses: First Dude, Coil, Tizway and Acclamation. The owners of First Dude have experienced firsthand what it is like to own an actual horse with his mid-season retirement.

It is free to enter the Classic Ownership Challenge and fans do not need to submit their pick for the Goodwood Stakes in order to participate. Everyone who registers at Santa Anita, or online using a unique code in the week post-race, is then a virtual owner of the Goodwood Stakes winner.

WHAT: Breeders’ Cup Classic Ownership Challenge

WHEN: Saturday, October 1st 2011

*Gates open at 11 am

WHERE: Enter at the Breeders' Cup booth located next to the Paddock Gardens or at one of the entry boxes located throughout the track.

The Goodwood Stakes will be nationally televised on ESPN3. All six Classic Challenge races are being nationally televised with five on ESPN and ABC as part of the 2011 Breeders’ Cup Classic Challenge presented by Emirates Airline series. Fans can follow all of the Breeders’ Cup Classic contenders on the Classic website

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. Total purses for this year’s two-day event at Churchill Downs, Nov. 4-5, are $26 million. The 2010 Breeders’ Cup delivered nearly $140 million in winning wagers to fans at betting locations around the globe. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.