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$10,000 “DREAMBET” OFFERED ON SANTA ANITA DERBY DAY, ALL FANS ELIGIBLE TO ENTER, BE PART OF NBC TELECAST
ARCADIA, Calif. (March 24, 2010)—All fans attending the races on Santa Anita Derby Day, Saturday, April 3, will be eligible to enter a “DreamBet” sweepstakes sponsored by Churchill Downs, and thus have a chance to bet $10,000 to win on a horse of their choosing in the Gr. I, $750,000 Santa Anita Derby, to be telecast live on NBC.
Churchill Downs, site of the 136th running of the Gr. I, $2 million Kentucky Derby on Saturday, May 1, is also helping to produce the one hour Santa Anita Derby telecast, and the “DreamBet” sweepstakes is intended to spur widespread fan interest and awareness in the run-up to the world’s most famous race.
The Santa Anita Derby will be a part of NBC’s “Road to the Kentucky Derby” series, which will air three consecutive Saturdays from March 27 through April 10 and will take viewers to the heart of this demanding and often gut-wrenching lead-up to the “Run for the Roses” on May 1.
NBC’s “Road to the Kentucky Derby” will air from 2 p.m. to 3 p.m. on April 3, with the Gr. I Wood Memorial from Aqueduct slated to be run in the first half of the show. The Santa Anita Derby will be run as the sixth race on an 11-race program, with tentative Derby post time listed at 2:40 p.m. PDT.
Santa Anita’s admission gates will open at 10 a.m. on April 3, with first post at 12 noon. All fans showing proper identification and proof of U.S. citizenship are eligible to fill out a sweepstakes application, which will include their selection to win the Santa Anita Derby.
The “DreamBet” sweepstakes drawing will be held following the third race and a list of 10 finalists will be posted at the “DreamBet” Center in the East Paddock Gardens and on television monitors throughout the plant.
“This is a very exciting opportunity and we’re pleased to have been invited to partner with Churchill Downs on this promotion,” said Santa Anita Vice President of Marketing Allen Gutterman. “This broadcast is going to provide terrific exposure for 3-year-olds here at Santa Anita and around the country and live television is always great for the game.
“We think the DreamBet is going to have broad-based appeal far beyond racing fans and will give the audience watching at home a rooting interest that may not have been there before.
“Can you imagine the excitement this is going to generate?” said Gutterman. “Here we have the prospect of a fan, any fan, with $10,000 bet to win on a horse who might just make the lead turning for home—on live, national television. We think this is a tremendous way to show the world just how exiting this game can be. And beyond that, if the horse wins, fans around the country will now have a Santa Anita horse to root for in the Kentucky Derby. Any way you look at it, this contest is a winner.”